The Veterinary Consumption Index (VCI) represents more than $1.6B in annual sales of sentinel products consumed by more than 27,000 veterinary hospital operations in primary care, specialty and low cost segments of the market. The data is geo-located according to regional, state and major metropolitan areas and can provide a practice owner with a more detailed look at the local market dynamics within their relative market area. Instead of interpreting the relevance of nationalized averages, a practice owner is able to gain a deeper understanding of market dynamics relative to their peers. Consumption data also allows us to understand where the drivers are in our own practices and help us make smarter strategic decisions as small business owners.
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