One of the most common challenges facing any sales organization is accurately aligning its sales team to the needs and location of both existing and potential customers.
Traditional sales force alignment projects are limited in their understanding of the market. Most project teams combine a database of existing customers and internal historical sales data with a multitude of publically available demographic data intended to fill voids. While there are many tools that promote technology and the flexibility of real time changes, ultimately any sales force alignment project is only as good as the underlying data that feeds the engine. Too many organizations in today’s competitive environment are judging the successes and failures of their sales teams based on a model that doesn’t create a level playing field for their people.
The Animalytix Territory Alignment Model (ATAM) is the only sales force alignment tool available to the animal health industry that is based on the holistic view of a given market and customized to the needs of each organization. The ATAM process combines the deployment of the most detailed representation of an organization’s market, use of advanced mapping tools, and is managed by animal health industry experts.