Lighting the Path – A Journey to Insight for the Animal Health Industry
In the year 2009, the US animal health industry, which is broadly defined as vaccines, pharmaceuticals, supplements, medicated feed additives and various supplies for pets, horses, livestock, and poultry, was largely underserved with respect to market information.
At that time, there were no empirical resources available for the hundreds of animal health manufacturers and distributors by which to assess competitive market positions, sales potential or sales force effectiveness for the thousands of field sales representatives serving what was then a $6B+ industry.
A collaborative effort among industry stakeholders lead to the creation of Animalytix LLC, the industry’s first comprehensive market insight services provider in 2010. A decade later, Animalytix now provides $11B+ in annual animal health industry sales reporting for the US and Canada and assists hundreds of manufacturers, distributors, veterinary practice groups and ag retailers in assessing the development of markets, relative competitive positions, and the effectiveness of sales force deployments and marketing strategies.
Animalytix – a resource for the animal health industry, created and maintained by industry stakeholders for the betterment of vendors, customers, and the communities they serve.